What Is a Lead at dripIq?

At dripIq, our pricing and usage are simple and transparent:

1 token = 1 lead.

Lead Definition

A lead is an organization (company or account) that you're selling to. Each lead can include up to 5 contacts (people) within that organization. Those contacts can be across roles (e.g., champion, decision maker, influencer) and departments.

This definition aligns with how modern B2B sales teams work—pursuing an account with multi-threaded outreach rather than a single person.

Why Accounts (Leads) Instead of Individuals?

Multi-threading increases win rates by engaging multiple stakeholders.

Messaging can be tailored by role while keeping the account narrative consistent.

Reporting and forecasting are cleaner at the account level.

How Tokens Work

1 token = 1 lead across our platform features

Tokens are consumed when you engage a lead (e.g., generate, score, or activate a new account)

Examples

You target Acme Corp. You include 3 contacts: a VP, a Director, and a Manager. This counts as 1 lead and 1 token.

You later add 2 more contacts at Acme (total 5). Still 1 lead and 1 token.

Pricing Clarification

All tiers include the same features. The only difference is the token price, which gets better with higher monthly volume. See our pricing page or contact us.

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If you have questions about edge cases (multiple subsidiaries, holding companies, or very large buying committees), contact our team and we'll help you model it.